Gen-X (Generation X) is a brand specialising in lifestyle and sports brand clothing for children. Colourful elements can be seen throughout the store; from the lively signage, to the playful paint splattered prints behind the shoe display walls. Main design elements of this store include vibrant yellow walls and astro turf flooring for window display areas. The store also features grey woodgrain vinyl flooring to match the grey walls of the store interior. Versatile white Tubal-C shopfitting systems are used to display merchandise with custom fin and floor rail displays. Another invigorating element of these stores are the full size wallpapers in the fitting rooms and fitting room lobbies. All new stores also include exciting colour changing LED strip lights on the ceiling and point of sale counter, creating colourful movement throughout the store.