This Way Out is a unique concept store located in Buiten Street in Cape Town. The shop had to be designed within an old coffee mill, lending it a neutral backdrop with striking elements of colour. This new brand is for the outdoor and cycling enthusiasts. Tubal-C was the system that was used for this store, along with some versatile custom fixtures to host all the different cycling equipment. Large red rectangles with internal LED lighting are a main design element of this store, drawing attention to the high-end mountain bikes. Not only does this store fuse together the outdoor lifestyle, but it also includes a bar area with specialised beer and coffee. This Way Out was awarded the winner of Category D, for the Retail Design and Development Awards for a store under 1000 sq meters for 2017.