This is a first of its kind store located in I’langa Mall in Nelspruit. For this concept, the brief was to come up with a design that speaks of a high end sports culture. Aluline, an imported German wallband system, was used in this store to achieve a sleek look. Plan-IT Design developed a brand new logo and corporate identity for this store, with the new name: Madaiza (which is the nickname of the store owner’s son). The store includes a variety of textures, ranging from plywood and astro turf, to screed flooring and brightly coloured shwe-shwe patterned wallpaper. The design has a high contrast element with large graphics that packs a big punch.